Starbucks Highlights New Content Portal: Free Material On Free Wi-Fi

Ah, so now it all makes sense. Starbucks surprised us all by announcing that the Wi-Fi in all of their corporate stores would be switching from a paid access model to a 100% free access model earlier this year, but there seemed to be no catch at all. It was a curious move. Some suggested that this could be in order to attract more consumers into shops, but it seems like Starbucks has something else in mind as well. The coffee company has now made public a vision for enhancing in-store browsing with a digital

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