Bynamite is a beautiful service that tries to help you get more relevant ads

Filed under: Business, Browsers
One thing that I can say about Bynamite is that it looks slick. It's a service that purports to let you easily opt out of over 100 ad networks and specify what interests you (and what doesn't) so that you can get better targeted advertising.
It's not an ad blocker. It's a browser add-on for Firefox and Chrome that's coupled with a website. Once you install the add-on, it crunches for a while (you see a progress bar), and then you're presented with whatever fields of interest the tool found for you (i.e., interests that advertisers have mapped out for you without your knowledge). For my Chrome Canary installation, it found nothing, which makes sense (it's my "test" browser). I then tried it with my actual Firefox installation, and it came up with four interests; that's not a lot, but they all are relevant. Maybe it only came up with four because I used Adblock? How many did you guys get?
You can add interests and remove any interests that are inaccurate. According to their FAQ, Bynamite then "manages your opt-out preferences across over a hundred ad networks." What's unclear to me is how they do this. Do they accomplish it by setting a bunch of cookies?
You don't have to open an account, and they don't take your email address or any other identifiable information. So, I suspect that's the way it works.
All in all, the service feels solid. It lets you keep ads on but make them less annoying. This way, everybody wins, and the Internet stays free (as in beer). That's the premise, at least. What do you guys think?Bynamite is a beautiful service that tries to help you get more relevant ads originally appeared on Download Squad on Mon, 09 Aug 2010 18:43:00 EST. Please see our terms for use of feeds.Read | Permalink | Email this | Comments

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